october-professional-development

登录和午餐:周四,10月. 28

October is Cybersecurity Awareness Month, and we want to help you learn to be cyber-smart.

网络安全威胁随时可能发生在任何人身上. 你准备好了? 学习如何为潜在的威胁做准备,并像专业人士一样做出反应! 请于10月28日周四中午(CT)在Zoom上收看我们的节目 to learn how to protect your technology from vulnerabilities and how to protect or repair your reputation if you fall victim to a cybersecurity breach.

你将学习:

  • 确保组织和个人技术安全的步骤
  • 正确的虚拟会议设置,以确保您的虚拟事件受到保护
  • 给通信专业人士的网络安全提示
  • 如何像公关专家一样思考,从网络安全漏洞中应对和恢复

我们的讨论将包括:

这将是一个互动的讨论,有足够的时间给Q&A. 提前提交问题,请发送邮件给我们.

现在买票吧!

 

IABC会员5美元,非会员15美元. 活动对在校学生是免费的.

努力继续提供优质服务, 每个月参与虚拟威尼斯官方项目, 我们的会员每月活动费用已增至5美元. This will grant you exclusive access to the recorded presentation after the event. 我们认识到过去的一年对我们的许多会员和朋友来说都是艰难的一年, 对一些人来说,这种增长可能是无法实现的. If you feel this cost will prevent you from participating in our professional development events, 请与我们联系. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

write-to-win-graphic

写信赢:2021版

写作获奖作品获得认可的秘密 

这是正式的颁奖季,如果你是那些有才华的人, 有经验的沟通者,他们投入了时间并取得了令人满意的结果, 你应该因此而得到认可,这从你提交奖项开始. 

信不信由你, sometimes the difference between a winner and just another award entry isn’t the quality of the project, 但是进入的质量本身. 

这可能会导致各种各样的怀疑. 我们明白,我们是来帮你的. We hosted a rockstar panel of judges, past winners, participants and experts who shared the b进入(和获胜)的好处!威尼斯官方, key “dos and don’ts” to create a winning entry and how to tell a compelling story without ditching the analytics. 他们还从评委的角度对获奖作品进行了深入的观察.

错过了会议? 下载我们最重要的8个要点 或者点击下面观看视频点播. 不要忘记在6月24日前提交你的MCPGA申请!

For more information, visit our Awards page >>

威尼斯人官网:

april-professional-development

4月的职业发展

不插电的数字营销:在新常态中拥抱新策略

Join our panel of experts for a discussion on making the shift to embrace new online data, 以一种引人注目的方式接触我们的观众.

关于这个事件
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.“有一个新的, 严重依赖技术来保持联系, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, 把它应用到成功的策略中去, 拥抱我们的新常态.

你将学习:

  • 有效的电子邮件营销,抓住人们的时间和注意力
  • 快速推出社交媒体内容策略和技巧
  • 搜索引擎优化 & 数据分析,以保持领先的谷歌趋势

对小组成员:

 不插电的数字营销:在新常态下拥抱新战略

克里斯托弗·莱斯特

克里斯托弗·莱斯特(克里斯托弗·莱斯特)是威尼斯人官网C4ward Strategies的创始人, TN where he helps companies align their digital brand experience across the sales process. 他对消费者充满激情,精心打造更具人情味的市场营销. 他喜欢弱者,热狗,还有一只叫罗西的可爱狗.

Christopher spent the last couple of decades geeking out about all things digital with a special appreciation for 电子邮件营销. 他帮助过像Sylvan Learning Centers这样的品牌, 威尼斯人官网的捕食者, 科学公共图书馆, Niche Media and the YMCA tell their story in the digital space and craft emails that people want to read. He served as the Vice President of Sales at Emma Email Marketing where he was responsible for strategic brand growth, 新客户获取和市场开发.

In 2020, mid-pandemic, Christopher launched an apparel line called Clifton+Leopold. Clifton+Leopold was born from his lifelong appreciation of classic men’s accessories and the desire to make them more diverse and reflective of the world today. With his eclectic background and a love of style influenced by ‘80s pop musicians, Christopher is leading a team of artisans handcrafting textiles with a cerebral approach. www.CliftonandLeopold.com

 

 不插电的数字营销:在新常态下拥抱新战略

艾萨克·雷·诺里斯

Isaac是一名精通跨平台故事叙述的数字原住民, 数字营销, 和社会的广告. 在出版和广告公司工作之后, he founded Norris Media—a boutique 数字营销 consulting and social media agency. 在朝九晚五之外, he’s also a writer and journalist who covers stories across the Southeast in culture, 食物, style, 和更多的.

 

 

 

 

 

 不插电的数字营销:在新常态下拥抱新战略

骑士Stivender

骑士Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. 作为MP的整合营销和数据分析总监&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, 电子邮件营销, 体验式营销, 和搜索引擎优化/内容策略. 她曾领导ADS安全公司的客户团队, 日志还酒厂, 田纳西州中部的联合道路, 冬至高级生活, 田纳西骨骼和关节研究所, 宾夕法尼亚大学.

在她担任下院议员之前&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, 社区和实时事件帮助建立新一代的新闻消费者. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

 

买到票了!

 

IABC会员5美元,非会员15美元. 活动对在校学生是免费的.

努力继续提供优质服务, 每个月参与虚拟威尼斯官方项目, 我们的会员每月活动费用已增至5美元. This will grant you exclusive access to the recorded presentation after the event. 我们认识到过去的一年对我们的许多会员和朋友来说都是艰难的一年, 对一些人来说,这种增长可能是无法实现的. If you feel this cost will prevent you from participating in our professional development events, 请与我们联系. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

三月威尼斯官方活动

推广:在2021年建立一个成功的个人品牌

A strong personal brand should be constantly evolving, especially given last year’s tidal waves. 加入我们来学习如何威尼斯官方你的!

关于这个事件

How you appear online has become more important than ever–especially in the last year as almost every interaction has been through a video call, 社交媒体参与, 或者某种形式的数字通信.

这些天, 几乎所有你在网上展示自己的方式都依赖于一个强大的, personal brand that translates just as well digitally as it does in person–and that’s precisely what Ebony R. 林肯,工商管理硕士会给我们带来宝贵的启示.

你将学习:

  • 如何正确识别你的个人品牌
  • 如何建立你的在线形象——我们在哪里可以建立信任和增加价值?
  • 如何激活和整合一个能坚持下去的工作策略

 

关于讲者:乌木R. 林肯

作为一个20年的行业老手, 乌木发展并培育了爱德华·琼斯(Edward Jones)等知名品牌, 州立农业保险, 阿莫林公司, Astellas和Change Healthcare. 现在, she uses her expertise to help individuals develop their own personal brand delivering dynamic discussions, 并提供一对一的, 量身定制的品牌和沟通咨询会议.

她是多个品牌的赢家, marketing and communications awards by Public Relations Student Society of America, 在品牌推广方面多次获奖, 澳门大学传播者协会之营销及传播类别. She’s been awarded Employee of the Quarter by StateFarm Insurance several times and is the recipient of the Star Award and Team Stats Leaders by Astellas Pharmaceutical Company.

 

买到票了!

 

IABC会员5美元,非会员15美元. 活动对在校学生是免费的.

努力继续提供优质服务, 每个月参与虚拟威尼斯官方项目, 我们的会员每月活动费用已增至5美元. This will grant you exclusive access to the recorded presentation after the event. 我们认识到过去的一年对我们的许多会员和朋友来说都是艰难的一年, 对一些人来说,这种增长可能是无法实现的. If you feel this cost will prevent you from participating in our professional development events, 请与我们联系. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

概述:“Nice的投资回报率”

Thank you to all that attended our this month’s professional development event, "尼斯的投资回报率" 特色 戴夫•德莱尼 作家、演说家和培训师. We hope you enjoyed learning from Dave how to keep your business prospects engaged, 让你的客户满意, 保持收入增长, 让你的企业文化蓬勃发展. 从这一小时的演讲中获得的主要见解包括:

  • 让你的团队、客户和潜在客户积极与你合作的工具
  • 如何在你的沟通中运用同理心和同情心
  • 建立和维持一个繁荣的文化的领导技巧

 


关于演讲者:Dave Delaney

戴夫·德兰尼是一名作家、企业培训师和主讲人 沟通行家. He is the creator of the NICE Method and helps fast-growing companies reach their people through comprehensive communication workshops and presentations. 德莱尼与谷歌、联邦快递(FedEx)、领英(LinkedIn)和UPS等品牌合作.

德莱尼是威尼斯人官网的美国营销协会奖得主. He has appeared in USA Today, Entrepreneur, Inc, Fortune, and Billboard Magazine.

他广受赞誉的书, 新业务网络, 探索在线和离线工具, 提示, and techniques to grow and nurture your professional network for your business and career by communicating – the nice way.

戴夫在加拿大安大略省的多伦多出生并长大. He took a trip to Ireland and ended up living with Irish twins in Nashville, Tennessee. 说来话长,他很乐意跟大家分享.


 

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